Skandia has agreed to sponsor all Sky Sports coverage of sailing
Skandia, a leading investment solutions platform in the UK, has agreed a deal to sponsor all Sky Sports coverage of sailing, including the Volvo Ocean Race and Sea Master Sailing.
The deal, which starts on 12 April, supports Skandia’s commitment to sailing in the UK, including its title sponsorship of the national sailing team (Skandia Team GBR) and the Olympic Classes regatta held at the Weymouth and Portland National Sailing Academy in September – the Skandia Sail for Gold Regatta.
At the same time, Skandia will become the broadcast sponsor for all Sky
Sports coverage of golf, including the US Open, US PGA Championship, World Golf Championships and the PGA European Tour.
This is the first major consumer broadcast deal for Skandia UK. The organisation, which this year celebrates 30 years of business, does not sell direct to consumers and relies on financial advisers to recommend its wide range of investment solutions.
“In many ways Skandia is the hidden gem of the UK financial services sector,” says its CEO, Nick Poyntz-Wright. “Our growth over the past 30 years has been remarkable and our ambition is to continue to expand. With so much turmoil surrounding financial institutions, our ‘new model’ approach to investing – which allows customers to create tailored investment solutions with the help and guidance of their financial advisers – is perfectly placed as the alternative way to save.”