The America’s Cup Event Authority introduce its first partner - Louis Vuitton - who'll present the prize for the America's Cup Challenger Series

In a continuation of its 30-year long association with the America’s Cup, the Paris-based fashion house will present the prize, the Louis Vuitton Cup, to the winner of the America’s Cup Challenger Series, as well as serve as Official Timing for the 34th America’s Cup.

The Challenger Series will be staged in 2013 and will be called once again the Louis Vuitton Cup. The events will feature the AC72 wing-masted catamaran, a ground-breaking new boat designed. In addition, Louis Vuitton will be Official Timing for the America’s Cup World Series competitions, promoting its watch collection.

Since 1983, the Louis Vuitton Cup Challenger Series has been held whenever there has been more than one challenger team for the America’s Cup. Its role is twofold – to select the best challenger team from the teams presented and to prepare the winner for success against the Defender in the following America’s Cup Finals.

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