Giving the America's Cup some in-your-face British branding


Cue the harrumphing…

What is that on the stern of TeamOrigin’s America’s Cup boat Jaguar? It looks like old red duster has been jettisoned for Cowes Week (possibly by Jaguar?) as being not obviously British enough and replaced by the Union flag.

I wonder if this one was made to run up a jackstaff or was it custom made for TeamOrigin?

Hang on, though, weren’t TeamOrigin supposed to be representing the Royal Thames YC? If so, shouldn’t the boat be flying – er, wearing – the club’s even more confusing defaced blue ensign and flying the club burgee from the masthead as well?

Just asking.