bluQube to sponsor Miller for two years
bluQube, a leading vendor of financial management software, is to become the title sponsor for Katie Miller, who will be sailing in the 2009 OSTAR. A formal announcement of the sponsorship was announced on Friday at the Royal Southampton Yacht Club with the christening of Katie’s boat as ‘bluQube’ by Dee Caffari, who recently finished 6th in the Vendee Globe.
The two year partnership will oversee Katie’s entry as the youngest ever female competitor in the OSTAR singlehanded transatlantic race, which starts in Plymouth on 25th May, and her participation in the Figaro European Championships in 2010.
Simon Kearsley, CEO at bluQube, comments, “We have been involved in sailing sponsorship for over four years now, supporting ventures such as The Global Challenge and most recently solo sailor Steve White who has just completed the Vendee Globe. We have seen some huge returns from sailing sponsorship and are really excited at the prospect of helping one of the UK’s most aspiring young yachtswomen who has already created an enviable reputation for herself within the solo sailing community.
“Our support for Katie is an opportunity to continue with the type of marketing initiatives that in the past have delivered an incredible return on investment. We first met Katie during the bluQube Solo 1000 last May and our whole team was overwhelmed both by Katie’s positive attitude and the results she achieved.” Katie came first in the 1,000 mile race despite the fact that previously the furthest she had sailed solo in a single trip was 90 miles.
“I am so thrilled that bluQube have come onboard as title sponsor” Katie replied. “From the moment I met them, during the bluQube Solo 1000, I was overwhelmed by their support and enthusiasm for the event.”