The British America's Cup sailing team to join forces with iconic brand
Jaguar have announced a partnership with TEAMORIGIN, the British America’s Cup sailing team, with the single purpose of winning the America’s Cup for Great Britain. This new partnership will bring the two together for a summer of sailing activities. The first event will see TEAMORIGIN race BMW ORACLE Racing, the current holder of the America’s Cup, in the 1851 Cup event during Cowes Week. (See the Royal Thames Cup above.)
This new partnership is part of Jaguar’s commitment to the best of British sport under the umbrella of the Jaguar Academy of Sport, which aims to recognise, celebrate and inspire the very best of British sporting talent and success. The partnership is further strengthened by the shared commitment of both organisations to strive for improved environmental performance, through TEAMORIGIN’s ‘Race for Change’ strategy, and Jaguar’s advanced Lightweight Aluminium technology, which resulted in the recent win of the 2010 What? Car Green Award.
Sir Keith Mills, Team Principal of TEAMORIGIN, commented, “We are absolutely delighted to welcome Jaguar as our partner. There is a superb fit and alignment of purpose between TEAMORIGIN and Jaguar. Jaguar is clearly one of the most revered and iconic British brands and, just as Jaguar is now taking on and beating the best in the automotive world, so our mission is to take on and beat the best in the world on the water. The fit is further enhanced through our shared commitment to improve our environmental performance.”
TEAMORIGIN’s newly branded livery will appear during Cowes Week (racing takes place 2 – 6 August) and will feature striking Jaguar branding on both the hull and sails. The spinnaker will feature a Jaguar leaper in Union Jack Motif, the symbol of the Jaguar Academy of Sport.
Denise Lewis, Patron of the Jaguar Academy of Sport, commented: “As a Patron of the Jaguar Academy of Sport I was excited to learn about another exciting venture by Jaguar, which is continuing its efforts to support the best of British sport. Jaguar is building on the Jaguar Academy of Sport and really showing its commitment to the success of British sporting athletes. I am looking forward to following the racing during Cowes week, Ben Ainslie and I were together at the Sydney Olympic games, where we both won gold, and I want to wish him and the team all the best for the race and look forward to hearing the result of the 1851 Cup event.”
Ben Ainslie, Skipper and Helmsman of TEAMORIGIN, added: “TEAMORIGIN’s goal is to win the America’s Cup for Great Britain, to achieve this we need to engage the support of like minded partners. In Jaguar, we can see great synergies where they share our passion for sport and competition at the highest level.”