In an interview with The Daily Sail , Volvo Ocean Race CEO Knud Frostad is quoted saying that he believes: ‘one of the keys to the success of his event is ensuring that all the top sailing heroes – the Coutts, Cayards, Daltons, Spithills, Kosteckis, etc – are clamouring to take part in the Volvo Ocean Race and a principle aim of his is finding out how to make this happen.’

Here’s one suggestion:

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