Portrait of a solo sailor: demented, driven or tongue-in-cheek? You decide

Alex Thomson’s quirky promo video for Hugo Boss is way out there. If you’re old enough to remember the book or the film ‘The Midwych Cuckoos’ about a village whose children are possessed by aliens, it’s reminiscent of that. If you don’t, perhaps there’s a hint of the genetically altered pre-cognitives in the movie ‘Minority Report.’

This is Alex and Andrew Cape as European übermensch. They have hypnotically piercing blue eyes. They are robotic, chipped and tuned, super-race machines that recite statistics about sail sizes and calorie requirements and bulb weights. Watch for Capey looking somewhat ill at ease. Wonderfully absurb stuff.

See the video and read more on Elaine Bunting’s blog